Chimera Entertainment

ASSIGNMENT

The Sony PlayStation Network wanted a clever way to show the ease in which their product allows customers to centralize all of their movies, music, and games while also benefiting from exclusive content and in-console promotions. The TV spot would be translated into six languages and screen internationally to all countries that support the PlayStation Network.

 

SOLUTION

Chimera worked with the creative agency to write and produce “Clutter,” a visual way to show the transition from a mountain of tangible entertainment to the clean and convenient application. Fun fact: Chimera purchased over two thousand DVD and CD cases to create the infamous mountain of entertainment from which the commercial’s protagonist emerged.

Watch the Commercial

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