Nutra Pharma needed a national TV spot to promote their newest pain reliever. The product is targeted toward active men and women, 54+, who suffer from arthritis or chronic back pain. This TV spot would compliment their print campaign’s warm yet poignant message as well as resonate with the audience of the Hallmark Chanel where the ad would have its initial run.
Working with the ad agency, Chimera developed and produced a TV spot that showed an older couple living an active, pain-free life. The concept of the spot was to show how everyday things like bending down to pick to up a nickel could be problematic for those who suffer from chronic pain, but with the help of Cobroxin, consumers can get back to the simple pleasures of everyday life.