Chimera Entertainment


Chimera Entertainment was commissioned to create unique bumpers for the Sony/Newscorp digital billboard in the heart of Times Square. The challenge was to illustrate how all of the divisions of Sony; music, movies, gaming, computers, phones, TVs, and so on, work in unison to give the consumer the ultimate entertainment experience.



Partnering with the creative agency, Chimera developed two mixed-media executions that played 6 times an hour, 12 hours a day to millions of pedestrians every day. The first was “Icon Cube,” a Rubik’s Cube that solves itself when all the Sony brands are aligned, and “Icon Swipe,” a futuristic touch screen device that brings the Sony icons to life when engaged.

Digital Billboard: Cube

Digital Billboard: Swipe

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